Captive Kids: A Report on Commercial Pressures on Kids at School




CONTENTS

Prologue

Summary

Commercial Pressures on Kids at School

Evaluations

How Great a Problem?

Recommendations

Guidelines for Evaluating SOCAP & IOCU Materials

Ratings Charts

Channel One vs.CNN Newsroom


This guide was prepared for ZILLIONS: For Kids From Consumer Reports





We would like to thank our advisors for their thoughtful and insightful contributions to this report:



  • Diane Berreth, Deputy Executive Director, Association for Supervision and Curriculum Development (ASCD), Alexandria, VA

  • Arnold Fege, Director of Governmental Relations, The National PTA, Washington, D.C.

  • Lamar Haynes, National Education Association (NEA), Washington, D.C.

  • Gary Marx, Associate Executive Director of Communications, American Association of School Administrators (AASA), Arlington, VA

  • June Millions, Director of Public Information, National Association of Elementary School Prinicipals )NAESP), Alexandria, VA

  • Alex Molnar, Professor of Education, University of Wisconsin-Milwaukee, Milwaukee, WI

  • Robin Templeton, Campaign Coordinator, UNPLUG, Oakland, CA



Next




[ Health ] [ Finance ] [ Food ] [ Product ] [ Other ]
[ About CU ] [ News ] [ Tips ]
[ Home ]




Please contact us at: http://www.consunion.org/contact.htm
All information ©1998 Consumers Union